Property Wave
Digital Marketing

Social Media for Estate Agents

Consistent, professional social media that builds your brand in the local market and keeps your agency top of mind with every potential vendor and landlord

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Why Social Media

Your Competition is Already There

The homeowners on your patch are on Instagram and Facebook every day. They see the agencies posting consistently, showcasing beautiful properties, sharing local market news and introducing their team. Over time, those agencies become the ones homeowners think of when they decide to move. If your agency has an inconsistent social presence, or none at all, you are invisible during that brand-building period.

Social media for estate agents is not about going viral. It is about showing up consistently in your local community, demonstrating expertise, and building the kind of familiarity that means your name is the first one a homeowner mentions when a neighbour says they are thinking about selling.

The problem is that running social media properly is time-consuming, and it requires a very different skillset to valuing properties and closing deals. That is why we manage it entirely on your behalf: strategy, content creation, scheduling, community management and reporting, with none of the burden falling on your team.

What We Do

Our Social Media Services

End-to-end social media management across the platforms that matter most for UK estate agents.

Content Creation

Branded graphics, property showcases, market stats and team content, all designed to match your agency identity.

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Content Mix

What We Post

A balanced content calendar that mixes listing content with brand and community posts, keeping your audience engaged without feeling like a property portal.

  • New listing reveals: showcase properties at their best with professional photography and compelling copy
  • Sold / let boards: social proof content celebrating completed transactions in your area
  • Local market updates: monthly stats showing average prices, time on market and activity in your patch
  • Area content: local events, restaurant openings, school news and community stories that resonate with homeowners
  • Team spotlights: introducing your people builds trust and makes your agency feel approachable
  • Client testimonials: video or text reviews from happy clients performing well on Instagram and Facebook
  • Property tips: buyer guides, seller tips and landlord advice that position your agency as knowledgeable
Social Media FAQ

Common Questions About Social Media for Estate Agents

For most estate agents, Instagram and Facebook are the highest priority. Instagram is where property photography performs best and where homeowners aged 30 to 55 are most active. Facebook has a slightly older demographic and strong local community engagement. LinkedIn is valuable if you are targeting developers, investors or commercial clients. We will recommend a platform mix based on your specific market and goals.
Consistency matters more than frequency. Three to five posts per week on Instagram and Facebook, with a mix of listings, local content, team posts and market updates, will outperform daily posting with no strategy. We plan content calendars monthly and schedule everything in advance so your channels are always active without anyone on your team having to think about it.
We create all graphics, captions and scheduling from our end. For listing content, we work with your photography and details. For team and behind-the-scenes content, we may ask for occasional photos or short videos from your side. We will brief you clearly on what we need and keep the demands on your team to a minimum.
Social media rarely generates immediate direct leads in the same way PPC or SEO does. Its primary value is brand building: consistent, professional social presence builds familiarity and trust with homeowners in your area over time. When they are ready to sell or let, they think of the agency they have been seeing in their feed for months. That said, direct enquiries via DM are increasingly common for agents with engaged followings.

Let's Build Your Social Presence

Book a call and we will audit your current social channels, identify the opportunities, and recommend a content strategy that fits your agency.

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