Get Found in AI Search

The way people search for information, and for local businesses, is changing. Google now answers many searches directly with AI-generated summaries called AI Overviews, rather than just showing a list of blue links. Meanwhile, tools like ChatGPT and Perplexity have become mainstream research destinations. Millions of people now ask these AI systems questions directly, and the AI provides answers by drawing on sources it considers trustworthy and authoritative.

This creates a new challenge and a new opportunity for estate agents. When someone asks "who are the best estate agents in [your town]?" or "which estate agent should I use to sell my home in [area]?", the AI will provide an answer. That answer will reference agencies it has identified as credible, well-represented online, and trustworthy. If your agency is not optimised for AI engines, you will not be in that answer, no matter how good your Google rankings are.

GEO (Generative Engine Optimisation) is the practice of optimising your online presence specifically to be cited and recommended by AI search engines. It involves structured data, authority content, brand mention strategies, and technical implementations like llms.txt that help AI systems understand who you are, what you do, and why you should be recommended. It is the next frontier of digital marketing for estate agents, and the agencies moving now are getting ahead.