Property Wave
Paid Advertising

Google Ads for Estate Agents

Immediate visibility on Google for the searches that matter most: buyers, sellers and landlords actively looking for an agent

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Why PPC

Why PPC Works for Estate Agents

Unlike SEO, which takes months to build momentum, PPC delivers results from day one. The moment your campaign goes live, your agency can appear at the very top of Google for searches like "estate agents in [your town]" or "sell my house in [area]". For new agencies, agencies in competitive markets, or those launching new services, PPC provides an immediate route to visibility that organic search simply cannot match in the short term.

PPC allows you to target people at the precise moment they are actively searching for an estate agent, which means your ads reach only highly motivated prospects. Unlike broad advertising, you are not paying to reach people who might be vaguely interested in property at some point. You are reaching people who have typed into Google that they want exactly what you offer, right now.

Budget control is another major advantage. You set a daily or monthly cap, and you only pay when someone actually clicks on your ad. With proper campaign management, cost per lead can be tracked precisely, making PPC one of the most measurable and accountable forms of marketing available to estate agents. It complements SEO perfectly: SEO for long-term organic growth, PPC for immediate, controllable visibility.

What We Manage

Our PPC Services for Estate Agents

Fully managed paid advertising campaigns across Google, Meta and beyond, with transparent reporting at every step.

Google Search Ads

Appear at the top of Google instantly for high-intent property searches.

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Campaign Types

What We Manage

We build and manage campaigns tailored to every objective, from vendor acquisition to brand protection.

  • Vendor acquisition campaigns: targeting homeowners thinking about selling
  • Landlord acquisition campaigns: targeting property investors and landlords
  • Buyer lead campaigns: capturing registrations from active property seekers
  • Valuation booking campaigns: driving direct online valuation requests
  • Brand protection campaigns: ensuring you appear for your own agency name
  • Competitor campaigns: appearing when people search for rival agents
  • Area-specific campaigns: hyperlocal targeting by postcode or radius
PPC FAQ

Common Questions About PPC for Estate Agents

We recommend a minimum of £500 per month in ad spend for meaningful results in most UK areas. In more competitive cities or London postcodes, a higher budget will be needed to achieve strong visibility. Our management fee covers strategy, setup, ongoing optimisation and reporting, separate to your ad spend.
Yes, and we strongly recommend running both together. PPC delivers immediate results while your SEO investment matures. Once your organic rankings are strong, you can scale back PPC spend on those keywords and redirect budget towards harder-to-rank or seasonal terms. Together, they provide comprehensive search coverage.
Yes. Our management fee covers everything involved in running your campaigns effectively: initial strategy and setup, keyword research, ad copywriting, audience targeting, bid management, A/B testing, conversion tracking and monthly reporting. Ad spend is paid directly to Google or Meta and is not marked up.

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Our PPC campaigns are built to deliver results fast. Let us set up your campaigns and start driving enquiries immediately.

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